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WHAT IS THE DIFFERENCE BETWEEN AN INTERNET BUSINESS AND THE PHYSICAL WORLD BUSINESS?*

You have probably heard about “business” in the real world. You grew up to know that whenever anyone talked about “business” the person is talking about buying and selling of certain things. However when you got to know about the internet, you started hearing the term, “internet business” or “making money online”.

What is this?

How does this work?

How do people make money online?

Or, do people truly make money online?

The answer to the last question is, yes, people (including me) make money online. But I will write an article on that later. The question I want to answer today is, what is the difference between the internet business and a usual business in the physical world? My answer to that question is, NOTHING. Really, nothing much. I know my answer is over simplified, so let me explain. You see, there is so much noise out there about making money online and the whole concept is usually presented like magic. “Hey, give us or invest with us Ksh.10,000 and you will be making Ksh.250,000 every month with little or no work” is the common noise out there.

This sounds magical, doesnt it?

Now forget everything you have been told before and let me tell you the truth. Business, either in the physical world, on the internet or inside water is not different. The basic foundation and principles are constant while the only variable is the medium.

Give me a second and I will explain. The foundation of every business is people.

Wherever there are people, there must be business. Wherever people live, go or visit, there have to be businesses, and of course, the more the people, the higher the business opportunities. That is why there are more successful businesses in cities than towns, and in towns than in villages. Since you have understood this, I can proceed. Some years ago there was no internet, so there wasn't anything called internet business. When internet started, nobody knew (or only few people knew) that there will ever be businesses on the web. But the law of nature remains rigid … wherever people go business must be there. If tomorrow people start visiting the moon or living inside water, you will start hearing terms like … moon business, water business or something similar.

Now that i have explained the foundation of every business (wherever people live, go or visit, there must be businesses), now lets talk about the unchanging business principles. If you like go and start a business inside the sun or inside Pluto, there are constant business principles you must understand. Below are the basic business principles…

You must sell something

It is easier to live without water than to make money (anywhere) without selling. If anyone ever presents any “make money online” idea to you and it doesn`t involve selling anything, you better laugh. We make money in the physical world by selling goods and services. The same principle is applicable online. We sell goods or services to make money online. While in the physical world, we sell more of physical goods and services, on the internet, we sell more of electronic and digital goods and services. Still you have to note the word more. Take for instance, most giant companies on the internet are selling adverts to make money. Facebook, Yahoo! And google are examples you can easily identify with. But does that mean that advert selling is peculiar to the internet? No. Ever before you and I were born, there have been companies in the physical world which are selling advert space. In fact, some earlier advert is dated to 4000 BC in India. Also take note that, though selling physical goods is common in the physical business world, many companies, small and large are selling physical goods on the internet. Jumia, Amazon are few examples you can quickly remember. My point here is, for there to be a business, there must be a selling.

The selling has to be of value … real value.

The idea of “make money quickly” online is very common that most people making this noise usually dont tell people that you have to sell something of real value to make real money … anywhere. I have told you that you must sell. Now I am telling you, you must sell something that will help someone in one way or another. It is common to hear, “If you can just package this (especially information products) and price it #xyz, you will make #kkk each month”. Thats a lie. Yes, just like in the physical world, you can put together a crap, a junk, a fake product and start selling, but how far can you go with that? How much can you make with scam? I think you understand what I am saying. I have built a community of people on the internet. Again and again I have seen and heard people tell me, “thank you” after buying what I sold to them (on the internet). You need to understand what that means. It means you are giving value. It means people will come back again and again to buy what you are selling.

Nobody makes money from the first sales

This is another business principle you must understand. If you understand this, you will never attempt selling crap or scamming people with substandard products or services. Nobody makes money from the first sales. Coca-Cola has been selling coke from 1985. The reason why that company is rich is because they sell again, again and million times again.

That is just as real in the physical world as it is on the internet. I love facebook and can you guess the reason why I love facebook? No. not what you think. I love facebook because I run wonderful adverts through facebook. When I run an advert on facebook, I see result, very good return on my investment. Thats why I go again and again to facebook and “give” them my money. Thats why millions of people all over the world are begging facebook with their money every day. If facebook was mediocre, it would have taken me one poor experience (or two if I was a fool), to say “I can never advertise on facebook again”. Millions of other people would have concluded this way and, you get it, facebook will become poor. Nobody makes money by selling one time and if your products/services are average (or worse poor), people will only buy from you once or twice. No exception to this rule either in the physical world, on the internet or inside Jupiter (if business gets there)

No quick riches … no

I really wish there is a way to make money very fast. I would have used such a way and became a billionaire. I would have taught all my relatives, my friends, and you (don’t be angry I won’t teach you first. Lol) I know we are all eager to be rich. Unfortunately, there is no quick money, quick success or quick anything worthwhile. While quick rich mentality is not common in the physical world businesses, that is the main bait online scammers use to catch their victims. I am here to tell you, it`s a lie. Starting a business is like giving birth to a baby. It takes time for your baby to become a man. I really wish there is a solution to this “problem”, so that I too may use it (because I too wish to become rich, quickly), but there is non.

Business requires knowledge and skills

When you think of business (whether online or offline), just think about medical science or law profession. There is so much to learn, but instead of people seeing it this way, they usually see internet business as different. There is a term I usually hear on the internet. It is “internet marketing” I fell for this term and thought, “the marketing on the internet is different”. I later discovered by experience that marketing is marketing, whether online or offline. I have read some of the best marketing books about the physical world business and when I started reading the so called “internet marketing” books, I discovered that they are nothing but the repetition of the books I have read. To succeed in business (online or offline), you need business knowledge and skills and note, the skills you need are constant regardless of the medium (internet or inside moon) Nobody can teach you everything about business

Internet “gurus” are fond of saying, “Hey, give me #5,000 and I will teach you everything you need to know about making money online” The truth is, nobody can teach you everything you need to know about business, whether online or offline. That is why i usually encourage people to read financial and business books.

Conclusion.

What is the difference between the internet business and business in the physical world? The medium. Nothing much other than that. My advice for you is this. If you ever wish to be a successful business owner, get prepared and be willing to learn, try and fight. I love to use that word (fight) wherever I am teaching business because that is what it is. I believe you can be a successful business owner whether on the internet or in the physical world. Just understand that business is business. Maybe I should stop here till when next I will share another life changing business article with you.

*Written and compile By* Gabriel Your business mentor and consultant For more inquiries whatsapp 0741351726

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